Also, identifying your target audience takes market research and consumer analysis which could be initiated, but not fulfilled by Instagram alone. It will take you building a budding relationship beyond the gram. So, instead of doing yourself an injustice and digging through needles in a haystack, promote to those who truly connect with your brand. As if you weren’t aware already everybody who’s watching isn’t buying what you’re selling, let alone liking, which is neither here or there as likes aren’t converted to currency. Your link in your bio should take your customers directly to your website’s landing page to submit their email address or send them to a link asking them to submit their email address to your subscription list.

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